Poised to become a leading source for eco-fashion and sustainable lifestyle, EF has set out to transform Canada’s burgeoning fashion and design landscape to bring the industry in line with the global environmental movement.  EF is a platform for conscientious consumers to engage in fascinating, meaningful discourses on topics ranging from the triumphs and challenges of running an eco-boutique to the new environmental initiatives of industry leaders.

With every new season, we hope to lead the environmental movement within the creative industries by introducing to our readers an international pool of fashionable environmentalists, ethical designers, savvy businesses, and pro-active organizations.

EF does not promote conscious consumerism as a way to assuage guilt, but encourages citizens to make ethical purchasing decisions as one of many ways to push for industry change. Issue by issue, EF will strive to spark interest, inspire creativity, and motivate citizens to use the artistic medium of fashion to create change, blending art with life.